Know the benefits of an online presence Essay Example for Free

Know the benefits of an online presence Essay In this assignment I have to identify and describe five principal benefits that businesses gain by having a simple online presence. Remote locations The internet is a boon to anyone who lives miles away from a main shopping centre because they can simply select the items they want and order them online. This is vastly increases the choice of goods and services available to someone who lives in the highlands and Islands of Scotland for example. Customers with travel difficulties Even people who live in urban areas may not be able to get around as easily as they would wish from mothers with young babies to the elderly. In this case, it is far more convenient to buy online particularly when the whether is bad. Poor transport links In many rural areas bus services are very limited and train services may be non-existent or mainly available during the rush hour. Whilst it may be worthwhile taking a long or tedious journey on a special occasion, most people would prefer to make routine purchases quickly and easily online. Marketing Benefits Marketing benefits relate to those gains a business makes in a relation to knowing more than its customers, being able to target its products, services ad the website itself to meet Their needs. This will also make there company well known to other foreign countries and will be willing to do a transaction knowing of there prestige Compete with competitors The aim here is to prevent competitors getting online edge. This may be improving on the products, or services offered, the speed of delivery, the cost of delivery and/or constantly reviewing the style and design of the website itself to utilize new technological developments. It is quicker and easier to understand and compare competitor activities online than by visiting their stores or obtaining information on their products and services offline. Market research There are several ways in which organizations can obtain information from users of its website methods which you can do this is Through log files and cookies both log files and cookies collect information on site usage and provide valuable marketing information. Users can set their browsers not to accept cookies and not al sites have these. Every site, though, produces log files. These are the data records created by the web server that hosts the site Website activity software provides more detailed analysis of the log files than ISP would provide. Subscribers can find out which search engines drive traffic to the site, which pages are the most popular and particular page, that might be significant. Online Market Research this can range from a small pop-up questionnaire that asks a user to assess their online experience to comprehensive customer survey sent by an e-mail to registered users of the site or to volunteers who have agreed to form an online focus group. Rapidity of response to customer interest A web presence provides the opportunity to respond quickly to customers but not all firms take advantage of this. A website can provide several opportunities for customer contact, such as call me buttons and e-mail messages, but speed of response is vital Research has shown that internet users expect a faster response than customers who enquire by telephone or letter.

How To Write A Song :: essays papers

How To Write A Song Want to write a song to call your own? I imagine most would love the opportunity. All you really need is a little knowledge playing a guitar or piano, a voice that can sing relatively in key, and a touch of imagination spliced with creativity. Depending on someone’s personality, interests and experiences the type of song, how it is sung, what is sung, and how it is played can vary greatly. Writing the song can be easy enough if you have the skills and some patience. To start your creation, sit down with your guitar or piano, a pen, a piece of paper, and an open mind. Ask yourself questions before you begin. What do I want to sing about? I suppose you do not have to sing at all if an instrumental piece is what you are after; for the sake of argument, lets say you want to sing and play your own backing. Jon Huntress of Lyrical Line (2000) says, â€Å"You can write about ANYTHING! That’s the beauty of song writing-there are no rules†. Make some notes about the story you want to tell or message you plan to get across. Writing it down can help in case you might forget. Now think about how a song speaking of such a topic should be sung. Is it a serious subject? Perhaps a ballad. Funny? Perhaps punk or rock. If you’re angry, or have taste in music like myself, you may want heavy metal or hard rock. There are many other types, as well, such as reggae, blues, jazz, latin, and funk. Jimmy Brown (2000) says, â€Å"Keep your mind and ears open, and don’t be afraid to wade into unfamiliar musical waters†. Now that you’ve decided on your song’s subject and have an idea how you want it to sound, write it! Play around; strum some simple chords and notes. Try to get a feel for the sounds you need to back up your voice. No one can tell you what to write, but it never hurts to ask others opinions. Once music is there, hum along. How you will sing to what you play is very important. Try to be unique in your sound, so the song is distinctly your own. At this point, get some lyrics in there. Jon Huntress (2001) adds, â€Å"Most of the stuff you put down won’t work, but you never know.

Discrimination in social work Essay

As social workers are involved with comparatively powerless people within the community, they are in an influential position with regards to the fair treatment of many disadvantaged individuals. This unfair treatment comes in the forms of discrimination and oppression. Discrimination can be defined as the act of giving less favourable treatment, through prejudice and stereotype, of individuals typically belonging to groups who are a relatively powerless part of society. Discrimination can come in several forms: Direct Discrimination, which can be seen directed against gender when, for example, a female is denied a job interview as it is believed she will not fit into the masculine environment. Indirect Discrimination is present when the intentions of a rule or policy do not display apparent discrimination, but can result in unequal treatment. Harassment is the occurance of unjust treatment towards a person due to a particular characteristic, such as ethnicity, which makes for an undesirable and sometimes hostile environment or brings about a violation of the victim’s dignity. Victimisation can occur when a person rightly makes a complaint in line with the Equality Act, and this results in malevolence or negative treatment towards the complainant. From personal experience, I have witnessed this occur within interactions between members of front of house and kitchen staff in a restaurant, wherein an intentionally hostile and cold atmosphere was created for the individual who lodged the complaint. Oppression is the act of taking the prejudice inherent in Direct and Indirect Discrimination further through negative and unfair wielding of power, inflicting hardship and disadvantage upon those seemingly inferior in the social structure. This power being a force for controlling people which those apparently more dominant in the hierarchy are capable of exerting. The forms Oppression takes include such systems as ageism, sexism, classism, and those in dominant positions use these systems to limit rights and freedoms of these individuals and this unjust domination adversely affects a person’s life chances. Due to variables inherent in peoples identity, such as age, ethnicity and gender, an individual oppressed on the grounds of skin colour may also be considered to have an advantage over someone considered â€Å"old† in socially constructed value as far as age is concerned, and thus could fall into the role of â€Å"oppressor†. In a bid to challenge and reduce structural disadvantage, discrimination and oppression within care work, framework for Anti-Discriminatory Practice (A. D. P. ) has been introduced. A main focus of A. D. P.  is â€Å"putting the client in their social context†, which is the acknowledgement of not only characteristics specific to different groups, but also characteristics unique to a particular individual, and the tailoring of care in relation to these differences to avoid undermining diversity, as is considered good practice in social work. It recognizes that uniform care does not work effectively for everybody, such as assumed homogeny when treating those of ethnic minorities in an identical manner to when treating a client from the dominant culture. This could also be viewed as a method of assimilation into the norms of that society, and can be an oppression of identity. Previously, MANAGEMENT? had deemed A. D. P. unimportant (Thompson/Dvies? )and such outlooks made care liable to adopt such exclusive atiitudes as the colour-blind and gender-blind approaches. These are terms that refer to the ignorance of ethnic and gender influences on an individuals personality, resulting in inappropriate and even oppressive treatment caused possibly by care with male or dominant culture bias. Though these two particular groups are highlighted, discrimination in care work methods can also affect other disadvantaged demographics such as the disabled, elderly and those of different religious beliefs. Thompson argues that maintaining an awareness of A. D. P. is essential in combating discrimination and oppression, and that refusing to intervene becomes â€Å"part of the problem†. Furthermore, Giddens (1977) supports the view that failing nuetral use of professional power allows inequalities to persist, and that it must be used proactively to transform oppressive structures. Giddens also notes that negative use of this power can reinforce inequalities. Another important part A. D. P. is Giddens’ â€Å"Emancipatory Politics†(1991) which aims at liberating clients from their disadvantaged positions. Identified within this are three â€Å"imperatives† to keep mindful of, the first being Justice, which is suggestive of fair treatment and the confidence that people will not be exploited or have rights denied. Equality is the next, which opposes uniform treatment, identifying it as a barrier to fairness. Thirdly, Participation is a key concept in objectives to emancipate and empower clients to better cope with, or be liberated from their circumstances, all the while using the client’s legitimate power to counter the power abuse brought about by discrimination and oppression. This involves cooperation of social workers and service users in planning and evaluating services to improve empowerment opportunities and to help the service provide suitable care (Beresford and Croft 1993, in Davies?). In A. D. P, this relationship is recognised as a â€Å"partnership†, a more sensitive term which is not suggestive of power interactions, but more on mutual agreement (Thompson, 1996, DAVIES? ) promoting a sensitivity and understanding about the inequalities to be addressed. Using the word â€Å"partnership† can also foster an element of trust between the two parties, as social workers are so often demonised in the media, and this enhances mistrust towards them. These relationships can run into conflicts between parties, though long-term success relies on not abandoning the partnership and maintaining professional willingness. (DAVIES? ) An important focus in Participation is to enable the client to use their own power to liberate themselves from oppression, and to avoid the â€Å"benign paternalism† of the past which created an environment of dependency through protecting the less fortunate from their problems (Bailey and Brake, 1975 DAVIES). A complication to fair practice in social work is that some situations can be complex and open to numerous interpretations, and this is where the judgement of a professional, takes precedence over technical reasoning and codes of practice (jordan, 1990 pp. 3-4, DAVIES? ). In making professional judgements, moral reasoning and due analysis must be taken to avoid â€Å"messy situations†(Schon, 1983). Also essential for professionals to possess a sensitivity towards feelings when making such decisions. Insensitive intervention is a contradiction of A. D. P. and have more negative effects than positive (DAVIES?  ) Professionals being a person with attributes such as having engaged in lengthy training with assessment of competence, authority acknowledged by service users and a thorough theory of field based on reasearch evidence (Banks, 2001, Gomm, 1996 BRIANS HANDOUT). Though care must be taken in relation to these decisions to ensure there is no abuse of professional’s power resulting in coercion upon service users(Davies), and instead that it supports equality and emancipation. (DAVIES? ). It is important to not allow subjectiveness and personal prejudices to obstruct care. Also essential for professionals to possess a sensitivity towards feelings

What Is The Purpose Of The Church - 1393 Words

The interior of the church was dimly lit, only the light from the eight candles at the center of the altar parted the darkness that blanketed the rest of the church’s interior. The candles were arranged in a circle that was perfectly symmetrical. In the center of the circle sat a strange looking stone fragment. The jagged shard appeared to have a marble luster to it and, despite being centuries-old, was still as beautiful as ever. Someone stood overlooking the circle, a young boy who was just out of his teens, perhaps in his early 20s. He was only about five-and-a-half feet tall and was by no means bulky and muscular, instead sporting a lean figure. Shadows from the light were dancing across the tan face of the young boy. He wore a dark†¦show more content†¦The boy’s short black hair melted into the dark atmosphere of the church, his dark brown eyes staring directly at the priest in front of him. His expression bore no ill will toward him, however, and instead had a look of nostalgia, as if he was remembering some fond memory of long ago. â€Å"What war?† the boy inquired, with a slight tone of sarcasm. â€Å"The Grail War,† the priest stated with a serious voice, â€Å"Where seven magic users harness the powers of the greatest heroes throughout time, with the winner of the War gaining access to the Holy Grail, a Singularity capable of granting any one wish. That summoning circle in front of you, you want a Hero don’t you?† â€Å"So you know of the ritual as well,† the boy’s face turned serious and his eyes became slightly darker and looked down toward the floor, â€Å"Yes I’m planning to enter the Grail War. I already received all the necessary information from the Vatican.† â€Å"So you have a wish to make if you win the Grail? It obviously is motivating enough to warrant your interest in joining that death battle. Tell me, what kind of wish do you want granted?† â€Å"Woul dn’t most participants wish for something idealistic like world peace or the end of hunger? Perhaps the cure to disease? † â€Å"Yes, but you’re not those people. I see the look in your eyes. Your wish...has nothing to do with any of those things,† the priest suddenly frowned as if remembering something he shouldn’t, â€Å"your wish...is for herShow MoreRelatedWhat Was the Main Ideas of Enlightenment Philosophers?838 Words   |  4 PagesXavier Jefferson 4-13-13 Mr. Love What is the Church? What is the church’s purpose? What is the Church? There are many different churches in America that say to be â€Å"Christian† and all claim to be the church that Jesus built, or say they are a part of it. We need to go back to the bible and see what it tells us (Christians and non-believers) about the church. The church is â€Å"an assembly† or â€Å"called out ones but to me it is the people that make up the church. 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